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To think Drew Black, director of marketing for online casino GoldenPalace. com, no matter what you have to spend his company's decision on a 28,000 grilled cheese sandwich with the likeness of the Virgin Mary. Black is one of the masterminds behind the unorthodox marketing campaign that GoldenPalace. com has transformed from a little-known casino to an understanding. See photos from the media poker online mac user to generate interest, the company offers poker online mac user the award of the seemingly worthless of thousands of dollars on eBay. For example, the company recently bid 10,600 for a pretzel shape of the Virgin Mary with poker online mac user the infant Jesus. Also offered 65 000 for my part would be persecuted by a spirit stick. The company is gaining more auctions like this, at which point he promptly paid for and wait on the phones ringing with calls from incredulous reporters. The result is the kind of media attention, the Madison Avenue would kill for executives. Everyone said, 'Look at these idiots, poker online mac user they spent all that money on a sandwich.'(But) the amount of exposure we get much larger than the amount of money we spent. In fact, when the company placed the bid for the Virgin Mary grilled cheese sandwich in November last year, the story of The poker online mac user Washington Post, Time Magazine and the BBC has covered, among other things. Last week, the company has approximately 245,000 for a Volkswagen Golf once owned by Cardinal Joseph Ratzinger before the Pope.

The purchase was mentioned on NBC Today Show, an audience of more than 6 million viewers. com spent just over poker online mac user 1 million to produce all this advertising campaign makes the still phenomenal. It's very cheap, says poker online mac user marketing professor Rashi Glazer of the University of California at Berkeley. The cost of the PR could have got them in the millions of dollars. Glazer also praised the campaign the ability to make themselves heard amid the noise of all the other advertising that bombards the public every day. In today's world, to get attention, the single hardest thing to do, given the media landscape, he said. Despite the kudos, Black is surprisingly modest about the origins of the campaign. He knows that the limits of the marketing push, but he does not go as far as credit yourself or someone else at GoldenPalace. Rather, he pegs the campaign as a logical continuation of the previous strategies, including payment of temporary GoldenPalace.

com tattoo boxer on the backs and the setting racer at sporting events by tattoos on his chest. We deal with things that we think that with a wink. Although Black said he did not know how many new customers signed on GoldenPalace. com eBay after each purchase Gamble, the stunts seem to be a positive effect on the top line of the company have. Sales grow at a poker online mac user rate of 5 percent per year, and the company has been profitable since its inception in 1997, says CEO Richard Rowe. Culture, Tech poker online mac user Biz, Lifestyle, Media Register or use of this site constitutes acceptance of our Terms of Use (Revised 8/28/2008) and the Privacy Policy (Revised 8/28/2008).